Public Relations
Consulting
Why PR Matters
People choose businesses they trust. PR helps you build that trust—by telling your story clearly, consistently, and in ways that resonate. Unlike advertising, PR earns credibility through visibility in trusted media, positioning you as the obvious choice over competitors.
What It Looks Like
PR isn’t just press releases. It’s a thoughtful mix of:
- Strategic media outreach
- Thought leadership and content creation
- Reputation management (in good times and bad)
- Strong relationships with journalists and industry voices
A smart PR program supports your long-term growth—not just quick wins.
Who I Work With
Whether you’re a business or non-profit looking to build awareness, or a marketing team without a PR pro, I can help you build a stronger presence.
I offer:
- Strategy, planning, and media pitching
- Executive ghostwriting and content development
- PR coaching and training
- Ongoing support and honest counsel
And you’ll always work directly with me—no layers, no handoffs.
My Approach
PR only works when it’s consistent and aligned with your goals. I focus on long-term impact, not one-off wins. If you’re looking for a steady, experienced partner who knows how to build momentum and help your business earn the attention it deserves, let’s talk.
“I have worked with April Whitney for more than 15 years and have enjoyed every minute of it. April is a master at public relations and social media promotion, displaying an uncanny instinct for when and how to deliver impactful messaging.”
Tom Scott, Tom Scott Communication Shop